Internet marketing is changing at a never been seen before rate, what worked 5 years ago in internet marketing repeated page title words, thousands of keywords in a page or simply paying for email address traffic is now old hat, It can still be done however is now much less effective so we need to keep our fingers on the pulse of how potential clients :
PPC V SEO Pro’s and Con’s
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Pay per click marketing is the most popular form of online advertisement because you literally get what you pay for when you want traffic to your website.You bid on keywords set the keyword type:1) exact match 2)phrase match or 3)broad match, design an ad to display then when your chosen keyword is searched for on Google your ad is shown and if you receive a click on that ad then you pay what your keyword bid amount each time someone clicks on your ad and visits your site.
What pages potential customers land on and do once they reach your site is entirely dependent upon how targeted your ads are and the content or products you have on the landing page. PPC can be cost effective for small campaigns but also very expensive if not setup and targeted correctly. The pros of PPC include that if you spend the money (You set your own budget) you are guaranteed traffic to the website in return.
SEO or Search Engine Optimization is the most effective way to get natural (organic) clicks for website visits. Data studies on this show that between 52 and 73 percent of searches end with clicks on organic results, mostly because buyers are more likely to trust previous customers unpaid choices to buy or use. However, Google and other search engines have been inserting paid ads into search results so these numbers are decreasing, and its harder to achieve organic listings.
SEO requires that a site has relevant content, good usage of keywords related to their topic or niche, plenty of quality backlinks. The basic point of SEO include:
Many website owners think that they have to choose between PPC v SEO, and that you should focus on one or the other, choosing one or the other can be a mistake.
SEO is a great way to build up long term free organic results and should have the majority of focus for most websites, especially those on a budget.
The other side to the coin is, including PPC campaigns can be very beneficial as well, especially for sales, Promotions, deals offers and special occasions, or any time when a little extra traffic is wanted.or even more sales are needed.
SEO is definitely the better long term choice for anyone on a strict budget, and for anyone looking to get future visitor traffic for free, but PPC definitely has its advantages as well as Website Builders Ireland can set your Google Adwords account with results in days not months. Contact us…..