To start Google Ads Account Setup PPC account, go to Google Ads Account Setup 2024, find the “Get started now” button, sign up for a Google Ads account. Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business. Once you’re logged in, click the “Create your first campaign” button.
Information from Google on:
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For the first 14 days Google Ads learning mode is automatic, so you can see how many impressions (views) your ads have displayed for on search results, How many clicks you have had (This will be low don’t get disheartened) Average position of your Ads this increases with time once your click through rate (CTR) goes over 4%
You can now increase or decrease the max cost per click bids (Max CPC) to push your adverts up or down on search results, It will also show your quality score for your keywords (Very important 1-100%) we will go into this later.
To explain this I have seen many businesses adverts being displayed in locations they don’t do business for example a taxi company based in London using a a keyword search term “Fast Taxi Service” with there ads being displayed in Manchester, what is the chance of the taxi company getting the business? They should have Radius targeting only not UK country location, this hemorrhages money from there Google Ads Account as it will be clicked on but with no ROI made (Conversions),
Google Adwords Setup daily budget is Very important and the maximum that Google is authorized to charge you per day x 31.4 per month, Chances are you’ll hit that maximum cost most days. Google offers several payment options: “You can make payments before your ads show (manual payments) or make payments after your ads show, and have those payments made automatically (automatic payments credit card). After 3 – 6 months Some businesses are also eligible for a Google credit line (monthly invoicing).”
” We don’t ask or request your email Address like other websites“
To sign up for a Free Google Ads Account Click Here
Set your daily budget so that if you screw up big-time, your account won’t get drained empty. You can always come back and increase it, but it’s important to have set safety net for Google Adwords Account setup.
Example:
“PPC Management Services” instead of “Pay Per Click Management Services” (To Long)
The second and third lines allow for 35 characters of text each, you’ll be more successful if you describe the benefits on the second line, followed by a promotion or offer or (call to action) on the third line.
Example:
PPC Management UK & Ireland <– Head Line (Keyword: PPC Management)
Even though Google places the field for your display URL—the web address people see in your ad—below your main ad copy here, when your ad displays on the search results page, its URL will actually show up right below your headline. The display URL does not have to be the same as the destination URL on your site.
The last line is the actual destination URL, or your real chosen landing page on your website. You can also use a tracking link here.
Quick Google AdS Account Setup Template in Brief:
Headline: 25 characters of text PPC Management Ireland
2nd line: Max to 35 characters Full PPC Management Solutions
3rd line: Max to 35 characters PPC Setup, Increase Web Traffic €99
4th line: your Display URL www.WebsiteBuilders.ie/PPC_Management
If your budget is €10 per day instead of, €50 per day, you are better to bid on low-cost more targeted keywords so that your ad can be seen by as many potential new customers as possible. Due to the limitations of any budget, if you’re going after high-priced keywords (Generic broad match), you’ll exhaust your budget quickly and your ads will only be seen part of the day rather than all day and not necessarily to your target market.
Call extensions let you add phone numbers to your ads, which can significantly increase click-through rates.
When your call extensions appear, people can tap or click a button to call your business directly.
That means more customer engagement with your ads and more chances for you to get and track your conversions
This is a Google Ads feature that shows extra business information with your ad, like an address ,Special Offer, New Service or product, store rating, or more web page links to existing pages on your website, and can increase your click through rate and conversions but make sure you send the links to the right page on your website not the home page.
9. Enter your billing information. Your ads will start showing as soon as you confirm your payment information and the ads and keywords are approved by Google, Now you’re Google adwords account setup is done.
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