Organic SEO or Organic Search engine optimization (SEO) refers to different methods used to increase website traffic to a website by increasing its search engine page rank and getting new customers / Sales / Visitors to the website for FREE.
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Organic SEO often involves improving the quality of the page content, making sure that it is rich in relevant keywords contained in the copy text and organizing it by using subheads (h1,h2,h3), bullet points, and bold and italic characters. Organic SEO also ensures that the website’s HTML is optimized so that a search engine like Google can determine what is on the page and will display it as a search result in relevant searches.
These standards involve the use of metadata, including the title tag (Max 70 Characters) and meta description (Short description of page content). Cross linking within the website is also important like you found this page on WebsiteBuilders.ie as a link from the SEO Search Engine Optimization page link below.
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Search engines like Google attempt to rank results for a given search based on their relevance to the topic, and the quality and reliability a site is judged to have. Its like every time you search on Google, You are asking a question, and Google the world’s most popular search engine will find you the best answer it has and displays it at the top of the search results.
Google uses an ever-evolving algorithm that aims to evaluate sites in the way that a human reader would. This means that a key part of organic SEO involves ensuring that the website is as unique and relevant to the question asked as possible and the best resource for readers.
The following organic SEO methods are common ways to improve a website’s organic SEO in Google search results. These methods are called white hat SEO or organic SEO because they aim to improve search rank by improving the user’s experience on the website.
Black hat SEO involves techniques such as paying to post links to a website on link farms (worked 10 years ago), stuffing the metadata with non related keywords, and using text that is invisible to readers (writing in white text with white background on the page) to attract search engines.
These and many other black hat SEO tactics may boost traffic at the start, but search engines soon notice this and will lower the page rank very quickly on the use of such methods, and even de-list them from search results.
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